{"product_id":"media-performance-denis-mcquail-9780803982956","title":"Media Performance: Mass Communication and the Public Interest","description":"This major text by the author of \u003cb\u003eMass Communication Theory \u003c\/b\u003eoffers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the  public interest′ means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Denis McQuail\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 080398295X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780803982956\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/1992\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.18w x 0.74d","brand":"Denis McQuail","offers":[{"title":"Paperback","offer_id":44138419519743,"sku":"9780803982956","price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9885f2fb-373f-4cdd-a997-ff5da9f2c8e1.jpg?v=1687899564","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-performance-denis-mcquail-9780803982956","provider":"WR Book House","version":"1.0","type":"link"}