{"product_id":"media-planning-buying-n-ronald-d-geskey-sr-9781537438269","title":"Media Planning \u0026 Buying n the 21st Century: Integrating Traditional \u0026 Digital Media","description":"UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ronald D. Geskey Sr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1537438263\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781537438269\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 684\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.37d","brand":"Ronald D. Geskey Sr","offers":[{"title":"Paperback","offer_id":44047505719551,"sku":"9781537438269","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb34119f-f3e3-4143-9a7b-4217e92d23c9.jpg?v=1684990600","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-planning-buying-n-ronald-d-geskey-sr-9781537438269","provider":"WR Book House","version":"1.0","type":"link"}