{"product_id":"media-relations-a-primer-maurizio-testa-9781439204474","title":"Media Relations, A Primer: Small and Medium Sized Hotels","description":"Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maurizio Testa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439204470\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439204474\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Booksurge Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 48\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.12d","brand":"Maurizio Testa","offers":[{"title":"Paperback","offer_id":49162395615487,"sku":"9781439204474","price":17.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/media-relations-a-primer-maurizio-testa-9781439204474","provider":"WR Book House","version":"1.0","type":"link"}