{"product_id":"media-relations-handbook-bradford-fitch-9781587330032","title":"Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book","description":"\u003cp\u003eNext to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.\u003c\/p\u003e \u003cp\u003eThe Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.\u003c\/p\u003e \u003cp\u003eThis book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience.\u003c\/p\u003e \u003cp\u003eThe author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume.\u003c\/p\u003e \u003cp\u003e\"[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections.\"\u003cbr\u003e -- CHOICE\u003c\/p\u003e \u003cp\u003e\"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book.\"\u003cbr\u003e -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine\u003c\/p\u003e \u003cp\u003e\"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike.\"\u003cbr\u003e -- Municipal World\u003c\/p\u003e \u003cp\u003eA rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media.\"\u003cbr\u003e -- Ann Compton, White House Correspondent, ABC News\u003c\/p\u003e \u003cp\u003eSummary Table of Contents \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Introduction\u003cbr\u003e Foreword\u003cbr\u003e Ch. 1 First Steps\u003cbr\u003e Ch. 2 Tools of the Craft\u003cbr\u003e Ch. 3 Developing a Message and Communications Plan\u003cbr\u003e Ch. 4 Interacting with Reporters\u003cbr\u003e Ch. 5 Overview of the Media: Print, Radio, and TV\u003cbr\u003e Ch. 6 Web-Based and Online Communications\u003cbr\u003e Ch. 7 Dealing With the Principal\u003cbr\u003e Ch. 8 Interview Preparation\u003cbr\u003e Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language\u003cbr\u003e Ch. 10 How to Interact with Congressional Campaign Operations\u003cbr\u003e Ch. 11 Communications in a Federal Agency\u003cbr\u003e Ch. 12 Crisis Communications in Public Affairs\u003cbr\u003e Ch. 13 Ethics in Public Affairs\u003cbr\u003e Appendices\u003cbr\u003e Glossary\u003cbr\u003e Epilogue\u003cbr\u003e Index \u003cp\u003eComplete Table of Contents online at www.MediaRelationsHandbook.com\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bradford Fitch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1587330032\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781587330032\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e TheCapitol.Net\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.81d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2005 pg. 1394","brand":"Bradford Fitch","offers":[{"title":"Hardcover","offer_id":44190815551743,"sku":"9781587330032","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_09ad2bf5-67b0-434c-8091-1d4645b7ae1b.jpg?v=1690872519","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-relations-handbook-bradford-fitch-9781587330032","provider":"WR Book House","version":"1.0","type":"link"}