{"product_id":"media-training-101-sally-stewart-9780471271550","title":"Media Training 101: A Guide to Meeting the Press","description":"Written by a seasoned journalist and public relations professional, \u003ci\u003eMedia Training 101\u003c\/i\u003e is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sally Stewart\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471271551\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471271550\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.26w x 0.86d","brand":"Sally Stewart","offers":[{"title":"Hardcover","offer_id":44128473481471,"sku":"9780471271550","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e7088f7e-afa1-4ee0-aa9b-1e65a0edb5e3.jpg?v=1687458841","url":"https:\/\/www.whiterainbookhouse.com\/products\/media-training-101-sally-stewart-9780471271550","provider":"WR Book House","version":"1.0","type":"link"}