{"product_id":"mediawriting-deborah-a-silverman-9781032495804","title":"Mediawriting: Print, Broadcast, Online, and Public Relations","description":"\u003cp\u003eAccessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.\u003c\/p\u003e\u003cp\u003eDrawing on a wealth of real-world examples and featuring helpful \"How To\" boxes throughout, \u003ci\u003eMediaWriting\u003c\/i\u003e explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.\u003c\/p\u003e\u003cp\u003eExpanded and updated throughout, this sixth edition features: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;\u003c\/li\u003e \u003cli\u003eTips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world;\u003c\/li\u003e \u003cli\u003eCoverage of public relations writing for digital media, publications, and other organizational media;\u003c\/li\u003e \u003cli\u003eUpdates on current ethical issues faced by communicators;\u003c\/li\u003e \u003cli\u003eInformation on spotting \"fake news\" and \"deep fakes\";\u003c\/li\u003e \u003cli\u003eStrategies for integrating sound bites into broadcast scripts;\u003c\/li\u003e \u003cli\u003eNew \"It Happened to Me\" anecdotes from the authors' experiences as journalists and PR professionals;\u003c\/li\u003e \u003cli\u003eUpdated discussion questions and writing exercises.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eDesigned to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.\u003c\/p\u003e\u003cp\u003eOnline instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Deborah A. Silverman, Brian S. Meyer, Joe Marren\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032495804\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032495804\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 434\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.92d","brand":"Deborah A. Silverman","offers":[{"title":"Paperback","offer_id":46233152815359,"sku":"9781032495804","price":94.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_563bbb11-118d-4022-8e7e-25f648d64217.jpg?v=1728992217","url":"https:\/\/www.whiterainbookhouse.com\/products\/mediawriting-deborah-a-silverman-9781032495804","provider":"WR Book House","version":"1.0","type":"link"}