{"product_id":"medicine-is-a-practice-neil-baum-9781960762115","title":"Medicine is a Practice: The Rules for Healthcare Marketing","description":"\u003cp\u003e\u003cem\u003eMedicine is a Practice: The Rules for Healthcare Marketing\u003c\/em\u003e is specifically designed as a valuable resource for physicians, healthcare professionals, office managers, and independent practice professionals. This comprehensive book by practice management and patient-centered care expert Neil Baum, MD, provides detailed discussions, guiding readers towards financially successful management practices.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBaum, a practicing physician based in New Orleans, Louisiana, draws from real-world examples that have proven successful in his healthcare practice. It aims to assist physicians and medical practice administrators in creating the practice they have always envisioned-a practice that is both productive and profitable.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy implementing the tried-and-tested suggestions derived from Baum's practice and other successful examples, physicians can enhance their relationships with existing patients and attract new patients to their practice.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTopics covered include smart technology implementation, effective marketing and referral strategies, leveraging social media, strategic planning, and cultivating a patient-centered healthcare practice. This book also delves into the non-clinical aspects of running a medical office, ensuring a comprehensive approach to practice management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neil Baum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1960762117\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781960762115\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e American Association for Physician Leadership\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 334\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Neil Baum","offers":[{"title":"Paperback","offer_id":44809656566015,"sku":"9781960762115","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_116b6038-63e8-4084-9108-e49061ce0c3b.jpg?v=1707927106","url":"https:\/\/www.whiterainbookhouse.com\/products\/medicine-is-a-practice-neil-baum-9781960762115","provider":"WR Book House","version":"1.0","type":"link"}