{"product_id":"membership-marketing-in-the-digital-patricia-rich-9781442259812","title":"Membership Marketing in the Digital Age: A Handbook for Museums and Libraries","description":"Membership marketing and management is an ever more demanding role within the institutions served--meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. \u003cp\u003e\u003c\/p\u003eMembership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eMember acquisition\u003c\/li\u003e\n\u003cli\u003eMembership planning and projections\u003c\/li\u003e\n\u003cli\u003eMembership retention and renewals\u003c\/li\u003e\n\u003cli\u003eMembership servicing, engagement and loyalty\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patricia Rich, Dana S. Hines, Rosie Siemer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1442259817\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781442259812\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 446\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 1.20d","brand":"Patricia Rich","offers":[{"title":"Paperback","offer_id":44130559230207,"sku":"9781442259812","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_de6cd8bd-9903-41d1-894c-688e3da31517.jpg?v=1687470025","url":"https:\/\/www.whiterainbookhouse.com\/products\/membership-marketing-in-the-digital-patricia-rich-9781442259812","provider":"WR Book House","version":"1.0","type":"link"}