{"product_id":"meme-music-holger-schulze-9798765137390","title":"Meme Music","description":"\u003cp\u003e\u003cb\u003eAn essential musical genre of the early 21st century, meme music affects virtually all areas of public discourse, music, and sound culture.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMemes are part of public debates, they fuel political struggles and social movements, and they manifest new cultural trends. In the media constellation of the early 21st century, memes achieve this primarily through music and sound. Meme music as a musical genre is produced, consumed, and distributed on video platforms, instant messenger services, social media networks, and increasingly as part of marketing and television shows. \u003cp\u003e\u003c\/p\u003eThis book provides an overview of the distinctive performance practices and sound production techniques of meme music, focusing on meme music since 2011, with a particular emphasis on the years of the so-called Great Meme War between 2016 and 2020. The author discusses both recent and historical antecedents, such as the novelty songs or dance instruction songs of the 20th century, but also the tradition of emblemata since the 16th century. The sheer abundance of meme creation and meme sharing then leads to the ultimate triumph of meme music: it establishes a widespread sonic vernacular precisely through its highly snackable genre and the breathtaking speed of its planetary distribution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Holger Schulze\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798765137390\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.00d","brand":"Holger Schulze","offers":[{"title":"Paperback","offer_id":48587587322111,"sku":"9798765137390","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/meme-music-holger-schulze-9798765137390","provider":"WR Book House","version":"1.0","type":"link"}