{"product_id":"memetic-control-of-societies-chris-cathey-9798252641850","title":"Memetic Control of Societies: Engineering Belief at Mass Scale","description":"\u003cp\u003eMost people don't form their beliefs the way they think they do.\u003c\/p\u003e\u003cp\u003eThey don't sit down, weigh evidence, and arrive at conclusions through careful reasoning. Beliefs are shaped earlier, faster, and mostly outside awareness-through repetition, emotion, identity, and the structure of the information environment itself.\u003c\/p\u003e\u003cp\u003eThis book examines how that process is engineered.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMemetic Control of Societies\u003c\/i\u003e is a practitioner-level analysis of how belief is shaped at mass scale. It moves from the evolutionary biology of cultural transmission into the operational systems used by states, media networks, and decentralized actors to influence perception.\u003c\/p\u003e\u003cp\u003eThe focus is not on surface-level persuasion. It is on the underlying mechanics: \u003c\/p\u003e\u003cp\u003eHow cognitive shortcuts are exploited\u003cbr\u003eHow emotional states shape interpretation before reasoning begins\u003cbr\u003eHow narratives take hold before people realize they are being framed\u003cbr\u003eHow groups reinforce belief systems and punish deviation\u003cbr\u003eHow information environments are structured to favor certain conclusions over others\u003c\/p\u003e\u003cp\u003eThe framework draws from memetics, cognitive neuroscience, propaganda research, information warfare doctrine, and cybernetics, and is grounded in real-world cases, including Ukraine-Russia information conflict, ISIS recruitment systems, and modern decentralized online campaigns.\u003c\/p\u003e\u003cp\u003eThe result is a way to understand why populations move the way they do, why certain ideas spread regardless of accuracy, and why simply presenting facts rarely changes anything.\u003c\/p\u003e\u003cp\u003eThis is not a book about what to think.\u003c\/p\u003e\u003cp\u003eIt is a book about how thinking is shaped.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Cathey\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798252641850\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.67d","brand":"Chris Cathey","offers":[{"title":"Paperback","offer_id":49148525543679,"sku":"9798252641850","price":27.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/memetic-control-of-societies-chris-cathey-9798252641850","provider":"WR Book House","version":"1.0","type":"link"}