{"product_id":"mental-models-indi-young-9781933820064","title":"Mental Models: Aligning Design Strategy with Human Behavior","description":"\u003cp\u003eThere is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Indi Young\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1933820063\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781933820064\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rosenfeld Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 299\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.80d","brand":"Indi Young","offers":[{"title":"Paperback","offer_id":44051730268415,"sku":"9781933820064","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_806e9631-65eb-4a9c-9382-0098af09bcad.jpg?v=1685014835","url":"https:\/\/www.whiterainbookhouse.com\/products\/mental-models-indi-young-9781933820064","provider":"WR Book House","version":"1.0","type":"link"}