{"product_id":"mergers-and-acquisitions-in-the-mennen-9783640780587","title":"Mergers and Acquisitions in the Global Pharmaceutical Industry","description":"Project Report from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65 % - B, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Mergers and acquisitions are of major importance in the pharmaceutical industry. In order to evaluate the dynamics of this particular industry, this paper critically evaluates the pre- and post- merger situation of GlaxoSmithKline concerning its ready-access to markets, know-how and management capability. Furthermore, strengths and weaknesses and merger's outcomes will be outlined. Critical push and pull factors affecting M\u0026amp;A activity in North America will be analysed, using Pfizer and Pharmacia as an example. In addition, general reasons for M\u0026amp;A failure in the pharmaceutical industry will be illustrated focussing on the M\u0026amp;A activity of GlaxoSmithKline. Finally, using two global pharmaceutical players (GSK and Astrazeneca), the merits and demerits of the McKinsey's five step programme will be discussed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mennen, Abayomi, Jian\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3640780582\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783640780587\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grin Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.15d","brand":"Mennen","offers":[{"title":"Paperback","offer_id":43940815307007,"sku":"9783640780587","price":39.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d28ade49-a709-4a19-ac6f-eeabe4ec4038.jpg?v=1681449332","url":"https:\/\/www.whiterainbookhouse.com\/products\/mergers-and-acquisitions-in-the-mennen-9783640780587","provider":"WR Book House","version":"1.0","type":"link"}