{"product_id":"mexican-modernity-ruben-gallo-9780262514965","title":"Mexican Modernity: The Avant-Garde and the Technological Revolution","description":"\u003cb\u003eA secret history of Mexican modernity told through five artifacts--cameras, typewriters, radio, cement, stadiums--and the radical transformation of art and literature they brought about in the 1920s and 1930s.\u003c\/b\u003e\u003cp\u003eIn \u003ci\u003eMexican Modernity\u003c\/i\u003e, Rubén Gallo tells the story of a second Mexican Revolution, a battle fought on the front of cultural representation. The new revolutionaries were not rebels or outlaws but artists and writers; their weapons were cameras, typewriters, radios, and other technological artifacts, and their goal was not to topple a dictator but to dethrone nineteenth-century aesthetics. Gallo tells the story of this other revolution by focusing on five artifacts that left a deep mark on the literature and the arts of the 1920s and 1930s: the camera and its novel techniques for seeing the modern world; the typewriter and its mechanization of literary aesthetics; radio and poetic experiments with wireless communication; cement architecture and its celebration of functional internationalism; and the stadium and its deployment as a mass medium for political spectacle.\u003c\/p\u003e\u003cp\u003eGallo traces the ways artists and writers, armed with these artifacts, revolutionized representation by breaking with the traditional modes of production that had dominated Mexican cultural practices: Tina Modotti rose against the conventions of \"artistic\" photography by promoting a radically modern photographic aesthetics; typewriting authors rejected the literary precepts of modernismo to celebrate the stridencies of mechanical writing; and young architects abandoned older building materials for the symbolic strength of reinforced concrete.\u003c\/p\u003e\u003cp\u003eGallo uncovers a secret history of Mexican modernity that includes a number of fascinating episodes: the pictorialist backlash against Modotti and Edward Weston; the postcolonial Remingtont typewriter; Mexican radio in the North Pole; the campaign to aestheticize cement through journals and artistic competitions; and the protofascist political spectacles held at Mexico City's National Stadium in the 1920s.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ruben Gallo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0262514966\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780262514965\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 8.80w x 0.60d","brand":"Ruben Gallo","offers":[{"title":"Paperback","offer_id":48447607996671,"sku":"9780262514965","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_052fed7b-f289-4546-b045-8620d7657adb.jpg?v=1777233826","url":"https:\/\/www.whiterainbookhouse.com\/products\/mexican-modernity-ruben-gallo-9780262514965","provider":"WR Book House","version":"1.0","type":"link"}