{"product_id":"michael-jordan-david-l-porter-9780313337673","title":"Michael Jordan: A Biography","description":"\u003cp\u003eWith the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no athlete has made a greater impact on American society-or in the world-than Michael Jordan. Follow the life of one of the most recognizable athletes and living brands inside this engaging and balanced biography. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe is among the best-known and wealthiest athletes in the history of organized sports. With the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no athlete has made a greater impact on American society-or in the world-than Michael Jordan. Follow the life of one of the most recognizable athletes and living brands inside this engaging and balanced biography. \u003cp\u003e\u003c\/p\u003eWhen basketball stars Larry Bird and Magic Johnson retired in the early 1990s, Michael almost single-handedly propelled the NBA to stratospheric levels of success and international visibility. As a player for the Chicago Bulls, he generated instant crowd thrills with his record-setting drives and dunks, selling countless books, newspapers, videotapes, NBA game tickets, and hours of television time. The NBA promoted Michael, basing its popularity on his image as the greatest showman in sports history. Yet his sports hero status extends beyond NBA records. Michael changed the game by becoming the most effectively marketed athlete of his generation. Nike and many other companies rode-and continue to ride-on the coattails of Air Jordan's legend. Author David Porter highlights Jordan's on and off the court accomplishments and examines his relationship with Chicago Bulls' coaches, his commercial endorsements, and his current role as part-owner of the Charlotte Bobcats. A chronology, photos, career stats, and a bibliography of print and electronic resources round out this biography of one of the most influential athletes of the twentieth century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David L. Porter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313337675\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313337673\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.41w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2007 pg. 87","brand":"David L. Porter","offers":[{"title":"Hardcover","offer_id":43995517485311,"sku":"9780313337673","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_98d3e9d5-7564-4531-afe7-278c33162a06.jpg?v=1683336268","url":"https:\/\/www.whiterainbookhouse.com\/products\/michael-jordan-david-l-porter-9780313337673","provider":"WR Book House","version":"1.0","type":"link"}