{"product_id":"michael-jordan-inc-david-l-andrews-9780791450260","title":"Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America","description":"\u003cp\u003e\u003cb\u003eUses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMichael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace-foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David L. Andrews\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0791450260\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780791450260\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e State University of New York Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.96h x 6.10w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2002 pg. 1082\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2002 pg. 64","brand":"David L. Andrews","offers":[{"title":"Paperback","offer_id":49096725397759,"sku":"9780791450260","price":36.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/michael-jordan-inc-david-l-andrews-9780791450260","provider":"WR Book House","version":"1.0","type":"link"}