{"product_id":"micro-media-industries-lori-kido-lopez-9781978823341","title":"Micro Media Industries: Hmong American Media Innovation in the Diaspora","description":"With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. \u003ci\u003eMicro Media Industries\u003c\/i\u003e explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lori Kido Lopez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1978823347\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781978823341\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rutgers University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Lori Kido Lopez","offers":[{"title":"Paperback","offer_id":43995315339519,"sku":"9781978823341","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f6e1f97b-03ed-4ae4-a8da-f6ac9ed7696e.jpg?v=1683335123","url":"https:\/\/www.whiterainbookhouse.com\/products\/micro-media-industries-lori-kido-lopez-9781978823341","provider":"WR Book House","version":"1.0","type":"link"}