{"product_id":"microeconomics-for-managers-2nd-edition-david-m-kreps-9780691182698","title":"Microeconomics for Managers, 2nd Edition","description":"\u003cp\u003e\u003cb\u003eA thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined \u003ci\u003eMicroeconomics for Managers\u003c\/i\u003e over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eFocuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCovers essential topics for future managers--including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeatures an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David M. Kreps\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0691182698\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780691182698\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 520\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 7.20w x 1.30d","brand":"David M. Kreps","offers":[{"title":"Hardcover","offer_id":44321694089471,"sku":"9780691182698","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8599e642-f2cd-474a-860a-3598d2137e91.jpg?v=1696332206","url":"https:\/\/www.whiterainbookhouse.com\/products\/microeconomics-for-managers-2nd-edition-david-m-kreps-9780691182698","provider":"WR Book House","version":"1.0","type":"link"}