{"product_id":"microsoft-data-mining-barry-de-ville-9781555582425","title":"Microsoft Data Mining: Integrated Business Intelligence for E-Commerce and Knowledge Management","description":"\u003ci\u003eMicrosoft Data Mining\u003c\/i\u003e approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies of all sizes. \u003cp\u003e\u003c\/p\u003eData mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barry de Ville\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1555582427\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781555582425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Digital Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 7.02w x 0.67d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 09\/01\/2001 pg. 39","brand":"Barry de Ville","offers":[{"title":"Paperback","offer_id":48088555356415,"sku":"9781555582425","price":82.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_829023ff-786e-4ffc-a6f2-556e265b4e44.jpg?v=1769105419","url":"https:\/\/www.whiterainbookhouse.com\/products\/microsoft-data-mining-barry-de-ville-9781555582425","provider":"WR Book House","version":"1.0","type":"link"}