{"product_id":"milk-hannah-velten-9781861896568","title":"Milk: A Global History","description":"\u003cp\u003eMilk--\"It does a body good.\" It's difficult to deny the truth of the American Dairy Council's former advertising campaign. From birth milk is the sustaining and essential food of all mammals. It is the first food we ever taste. And yet, despite that natural relationship to milk, the majority of the world's population cannot digest it in the form most often available to adults--cow's milk. \u003c\/p\u003e\u003cp\u003e In \u003ci\u003eMilk\u003c\/i\u003e, Hannah Velten explores the myths and misconceptions surrounding the ubiquitous drink. Modern milk processing produces a safe, clean beverage that is very different from pure milk straight from the cow. Nonetheless, there are many advocates of raw milk that long for the days before pasteurization, homogenization, and standardization. Yet milk in the time before these scientific processes was even less natural than today--known then as the white poison, it was bacteria-ridden, mixed with additives to make it look like milk after the cream was removed, filled with chemicals to promote its shelf life, and extremely watered down. \u003c\/p\u003e\u003cp\u003eNow that milk is considered a staple of a healthy and balanced diet, Velten investigates how and why conceptions of milk have shifted in the public consciousness, from the science of nutrition to the dairy industry's advertising campaigns. This highly illustrated exploration of one of the most fundamental foods and drinks also includes recipes for ice-cream, milkshakes, and even milk paint. \u003ci\u003eMilk \u003c\/i\u003ewill surprise and entertain in equal measure. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hannah Velten\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1861896565\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781861896568\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Reaktion Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.80h x 5.00w x 0.80d","brand":"Hannah Velten","offers":[{"title":"Hardcover","offer_id":44058643333375,"sku":"9781861896568","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b5cf3372-eeef-4a00-a3c0-5be7b6e8a639.jpg?v=1685053733","url":"https:\/\/www.whiterainbookhouse.com\/products\/milk-hannah-velten-9781861896568","provider":"WR Book House","version":"1.0","type":"link"}