{"product_id":"misqe-special-theme-book-cynthia-beath-9781508607496","title":"MISQE Special Theme Book: Business Analytics","description":"This special theme book contains 12 articles on the topic of business analytics. These are classic and current articles previously published in MIS Quarterly Executive.\u003cbr\u003eForeword by Cynthia Beath, Jeanne Ross, and Barbara Wixom.\u003cbr\u003eArticles included in this book: \u003cbr\u003e\"Vigilant Information Systems for Managing Enterprises in Dynamic Supply Chains: Real-time Dashboards at Western Digital\" (Houghton, El Sawy, Gray, Donegan, \u0026amp; Joshi, 2004)\u003cbr\u003e\"Continental Airlines Flies High with Real-time Business Intelligence\" (Anderson-Lehman, Watson, Wixom, \u0026amp; Hoffer, 2004)\u003cbr\u003e\"Advanced Business Intelligence at Cardinal Health\" (Carte, Schwarzkopf, Shaft, \u0026amp; Zmud, 2005)\u003cbr\u003e\"Profit from Customer Data by Identifying Strategic Opportunities and Adopting the 'Born Digital' Approach\" (Piccoli \u0026amp; Watson, 2008)\u003cbr\u003e\"Developing an Enterprise Business Intelligence Capability: The Norfolk Southern Journey\" (Wixom, Watson, \u0026amp; Werner, 2011)\u003cbr\u003e\"Harvesting External Data: The Potential of Digital Data Streams\" (Piccoli \u0026amp; Pigni, 2013)\u003cbr\u003e\"Maximizing Value from Business Analytics\" (Wixom, Yen, \u0026amp; Relich, 2013)\u003cbr\u003e\"The Evolution of Information Governance at Intel\" (Talon, Short, \u0026amp; Harkins, 2013)\u003cbr\u003e\"Crowdsourcing: How to Benefit from (Too) Many Great Ideas\" (Blohm, Leimeister, \u0026amp; Krcmar, 2013)\u003cbr\u003e\"Data Monetization: Lessons from a Retailer's Journey\" (Najjar \u0026amp; Kettinger, 2013)\u003cbr\u003e\"Exploiting Big Data from Mobile Device Sensor-Based Apps: Challenges and Benefits\" (O'Leary, 2013)\u003cbr\u003e\"A Cubic Framework for the Chief Data Officer: Succeeding in a World of Big Data\" (Lee, Madnick, Wang, Wang, \u0026amp; Zhang, 2014).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cynthia Beath\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1508607494\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781508607496\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.34d","brand":"Cynthia Beath","offers":[{"title":"Paperback","offer_id":47200767213823,"sku":"9781508607496","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e9d38d01-2b59-4e52-b13d-ba5ba6e09267.jpg?v=1756787800","url":"https:\/\/www.whiterainbookhouse.com\/products\/misqe-special-theme-book-cynthia-beath-9781508607496","provider":"WR Book House","version":"1.0","type":"link"}