{"product_id":"mission-nir-kossovsky-9781426924149","title":"Mission: Intangible: Managing Risk and Reputation to Create Enterprise Value","description":"In Managing Risk and Reputation to Create Enterprise Value, the CEO of Steel City Re shares value-creating strategies for conquering headline risks that will help company executives, C-suite leaders, and directors protect the most critical components of their businesses.\u003cp\u003e Dr. Nir Kossovsky has spent the last thirty years increasing, protecting, and restoring intangible asset value and together with Todd Miller, a public relations expert, provides convincing and tangible methods for protecting a company's assets, driving value, and making the business case. Business leaders will learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentify intangible assets and how they contribute to a company's enterprise value \u003c\/li\u003e\n\u003cli\u003eBuild a business case for resources and achieve a healthy return on investment \u003c\/li\u003e\n\u003cli\u003eMitigate risks that may damage the value of intangible assets \u003c\/li\u003e\n\u003cli\u003eRealize how superior management of intangible assets creates a competitive edge \u003c\/li\u003e\n\u003cli\u003eDevelop better communication strategies for stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e Dr. Kossovsky's innovative methods for managing ethical compliance, quality, safety, sustainability and security will help all business leaders consciously manage intangible assets in order to realize enduring success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nir Kossovsky, Dr Nir Kossovsky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1426924143\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781426924149\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Trafford Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.48d","brand":"Nir Kossovsky","offers":[{"title":"Paperback","offer_id":43934867521791,"sku":"9781426924149","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6c2685b2-dc3a-4450-878d-6f57bf6ec7b9.jpg?v=1681416513","url":"https:\/\/www.whiterainbookhouse.com\/products\/mission-nir-kossovsky-9781426924149","provider":"WR Book House","version":"1.0","type":"link"}