{"product_id":"mixed-methods-perspectives-on-communication-reynaldo-gacho-segumpan-9781032209111","title":"Mixed Methods Perspectives on Communication and Social Media Research","description":"\u003cp\u003e\u003cem\u003eMixed Methods Perspectives on Communication and Social Media Research\u003c\/em\u003e addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media (\"CommSocMed\"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.\u003c\/p\u003e \u003cp\u003eAuthored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building\/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume.\u003c\/p\u003e \u003cp\u003eThis book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Reynaldo Gacho Segumpan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032209119\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032209111\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Reynaldo Gacho Segumpan","offers":[{"title":"Hardcover","offer_id":44128271139071,"sku":"9781032209111","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c1ce0b88-b5a3-4232-bf61-a5a741b8ba45.jpg?v=1687457851","url":"https:\/\/www.whiterainbookhouse.com\/products\/mixed-methods-perspectives-on-communication-reynaldo-gacho-segumpan-9781032209111","provider":"WR Book House","version":"1.0","type":"link"}