{"product_id":"mktg-charles-lamb-9780357929216","title":"Mktg","description":"Lamb\/Hair\/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb\/Hair\/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charles Lamb, Joe Hair, Carl McDaniel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0357929217\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780357929216\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cengage Learning\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.50h x 8.30w x 0.70d","brand":"Charles Lamb","offers":[{"title":"Paperback","offer_id":45981083173119,"sku":"9780357929216","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4730cd09-e3eb-4a37-ac72-3b929bdb5eca.jpg?v=1722417681","url":"https:\/\/www.whiterainbookhouse.com\/products\/mktg-charles-lamb-9780357929216","provider":"WR Book House","version":"1.0","type":"link"}