{"product_id":"mo-mentum-principles-delton-de-armas-9798992562927","title":"Mo-Mentum Principles: Staying Balanced \u0026 Moving Forward","description":"\u003cp\u003e\u003cb\u003eMaster Cash Flow, Build Business Momentum, and Stay in Control.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMost small business owners focus on profit-but \u003cb\u003eprofit doesn't pay the bills, cash flow does.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMo-Mentum Principles\u003c\/i\u003e, you'll discover how to \u003cb\u003emanage cash flow, financial statements, and sustainable growth\u003c\/b\u003e through the story of Greg, a young entrepreneur struggling to keep his lawn care business afloat. When late payments, unexpected expenses, and cash shortages threaten his success, his Uncle Mo-a seasoned business owner and cycling enthusiast-steps in.\u003c\/p\u003e\u003cp\u003eInstead of spreadsheets and lectures, Mo takes Greg on a series of bike rides, teaching \u003cb\u003ereal-world financial lessons that every entrepreneur needs to survive and thrive.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e* \u003cb\u003eHow to track and time cash flow like a pro\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e* \u003cb\u003eWhy financial statements should guide decisions-not just compliance\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e* \u003cb\u003eHow to scale a business without running out of cash\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e* \u003cb\u003eWhat to do when financial storms hit (and how to prepare in advance)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e* \u003cb\u003eHow to build lasting value most small business owners overlook\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"P\u0026amp;L shows what you earned. Balance Sheet shows what you have. Cash Flow Statement shows what moved. Together, they tell the complete story.\"\u003c\/i\u003e - Uncle Mo\u003c\/p\u003e\u003cp\u003eThrough engaging storytelling and \u003cb\u003eactionable financial strategies\u003c\/b\u003e, \u003ci\u003eMo-Mentum Principles\u003c\/i\u003e reveals the \u003cb\u003ecash flow secrets that separate thriving businesses from struggling ones.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhether you're launching your \u003cb\u003efirst startup, running a service-based business, or wondering why your profitable business still has cash flow problems, \u003c\/b\u003e this book will \u003cb\u003echange the way you think about money, momentum, and financial success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePerfect for: \u003c\/b\u003e Entrepreneurs, small business owners, service professionals, and anyone who wants to take control of their business finances.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Delton de Armas\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798992562927\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Icnu Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"Delton de Armas","offers":[{"title":"Paperback","offer_id":48440548229375,"sku":"9798992562927","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_787e6956-185c-4d49-b8a8-ecfe612f4afa.jpg?v=1777183171","url":"https:\/\/www.whiterainbookhouse.com\/products\/mo-mentum-principles-delton-de-armas-9798992562927","provider":"WR Book House","version":"1.0","type":"link"}