{"product_id":"mobile-support-in-customer-loyalty-christian-zeidler-9783834914361","title":"Mobile Support in Customer Loyalty Management: An Architectural Framework","description":"Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. \u003cp\u003e\u003c\/p\u003e Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Zeidler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3834914363\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783834914361\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gabler Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 239\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.55d","brand":"Christian Zeidler","offers":[{"title":"Paperback","offer_id":48217641713919,"sku":"9783834914361","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6b7583de-6661-497e-80b8-f3d41a87c9c4.jpg?v=1771998503","url":"https:\/\/www.whiterainbookhouse.com\/products\/mobile-support-in-customer-loyalty-christian-zeidler-9783834914361","provider":"WR Book House","version":"1.0","type":"link"}