{"product_id":"mobilising-the-audience-mark-balnaves-9780702232053","title":"Mobilising the Audience","description":"\u003ci\u003eMobilising the Audience\u003c\/i\u003e is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Balnaves\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 070223205X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780702232053\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Queensland Pr (Australia)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 6.18w x 1.10d","brand":"Mark Balnaves","offers":[{"title":"Paperback","offer_id":49096691613951,"sku":"9780702232053","price":43.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/mobilising-the-audience-mark-balnaves-9780702232053","provider":"WR Book House","version":"1.0","type":"link"}