{"product_id":"model-zero-ari-heljakka-9781497362598","title":"Model Zero: Why You Are Obsolete at Almost Every Level and Live Largely in Fiction","description":"\u003cp\u003eWhat is real?\u003c\/p\u003e\u003cp\u003eYou are inclined to drift deeper and deeper into fictional thinking and obsolescence. You keep constructing and sticking with increasingly obsolete ideas about the world, even though many of them were rather fictional to begin with.\u003c\/p\u003e\u003cp\u003eModel Zero shows how these forces emerge. Some very basic operating principles of your mind, mental models and language pull you towards fiction. The way you interact with the world through mediating structures, ranging from electronic devices to words and mental models, creates an inertial force which leads you away from your goals. By mastering these forces, you can evolve towards a mentally and physically greater being who inhabits a very different kind of reality.\u003c\/p\u003e\u003cp\u003e Model Zero is a toolkit for reconstructing yourself as someone who can thrive in an environment that is changing at an exponential pace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ari Heljakka\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1497362598\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781497362598\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.43d","brand":"Ari Heljakka","offers":[{"title":"Paperback","offer_id":43936394936575,"sku":"9781497362598","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_8a9afa74-d5bd-4363-a5e3-ebbf1e61e4f3.jpg?v=1681425300","url":"https:\/\/www.whiterainbookhouse.com\/products\/model-zero-ari-heljakka-9781497362598","provider":"WR Book House","version":"1.0","type":"link"}