{"product_id":"models-theory-and-methods-kent-b-monroe-9781636513546","title":"Models, Theory, and Methods","description":"\u003cp\u003e\u003cstrong\u003eResearch in Models, Theory, and Methods\u003c\/strong\u003e by Kent B. Monroe takes readers on a deep dive into the analytical frameworks and methodologies that have shaped modern pricing strategies. This volume in the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series highlights Monroe's innovative approach to integrating theoretical models with practical applications, offering a fresh perspective on consumer behavior and price optimization. \u003c\/p\u003e\u003cp\u003eFrom understanding the psychological dynamics of pricing to leveraging data-driven methodologies for better decision-making, Monroe presents a comprehensive toolkit for scholars and practitioners alike. Through carefully selected studies and original contributions, this book bridges the gap between theory and practice, helping readers navigate the complexities of price setting in an ever-changing market landscape. \u003c\/p\u003e\u003cp\u003eWhether you are a marketing professional, academic researcher, or student eager to explore advanced marketing theories, this book provides the insights needed to excel in the field. Packed with groundbreaking ideas and timeless concepts, \u003cem\u003eResearch in Models, Theory, and Methods\u003c\/em\u003e is an essential read for those aiming to stay ahead in the competitive world of marketing.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kent B. Monroe,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513549\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513546\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.65d","brand":"Kent B. Monroe","offers":[{"title":"Paperback","offer_id":48445474537727,"sku":"9781636513546","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9d6ddf63-27ec-421e-86ec-0a90864722c0.jpg?v=1777218772","url":"https:\/\/www.whiterainbookhouse.com\/products\/models-theory-and-methods-kent-b-monroe-9781636513546","provider":"WR Book House","version":"1.0","type":"link"}