{"product_id":"modern-banking-shelagh-heffernan-9780470095003","title":"Modern Banking","description":"\u003cb\u003e\u003ci\u003eModern Banking\u003c\/i\u003e\u003c\/b\u003e focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters\/MBA level, or undergraduate degrees specialising in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. While they often have exceptional and detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. Consider the fundamental questions: \u003ci\u003eWhat is unique about a bank?\u003c\/i\u003e and \u003ci\u003eWhat differentiates it from other financial institutions?\u003c\/i\u003e Answering these questions begins to show how banks should evolve and adapt - or fail. If bankers know the underlying reasons for \u003ci\u003ewhy\u003c\/i\u003e profitable banks exist, it will help them to devise strategies for sustained growth. \u003cp\u003e\u003cb\u003e\u003ci\u003eModern Banking\u003c\/i\u003e\u003c\/b\u003e concludes with a set of case studies that give practical insight into the key issues covered in the book: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe core banking functions\u003c\/li\u003e \u003cli\u003eDifferent types of banks and diversification of bank activities\u003c\/li\u003e \u003cli\u003eRisk management: issues and techniques\u003c\/li\u003e \u003cli\u003eGlobal regulation: Basel 1 and Basel 2.\u003c\/li\u003e \u003cli\u003eBank regulation in the UK, US, EU, and Japan\u003c\/li\u003e \u003cli\u003eBanking in emerging markets\u003c\/li\u003e \u003cli\u003eBank failure and financial crises\u003c\/li\u003e \u003cli\u003eCompetitive issues, from cost efficiency to mergers and acquisitions\u003c\/li\u003e \u003cli\u003eCase Studies including: Goldman Sachs, Bankers Trust\/Deutsche Bank, Sumitomo Mitsui, Bancomer\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shelagh Heffernan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470095008\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470095003\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 736\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.48w x 1.71d","brand":"Shelagh Heffernan","offers":[{"title":"Paperback","offer_id":46747582890239,"sku":"9780470095003","price":84.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_76586003-486d-45ae-8f6c-8747669ae3a9.jpg?v=1743584166","url":"https:\/\/www.whiterainbookhouse.com\/products\/modern-banking-shelagh-heffernan-9780470095003","provider":"WR Book House","version":"1.0","type":"link"}