{"product_id":"modern-marketing-mastery-uma-karthikeya-9798293159109","title":"Modern Marketing Mastery: 7 Proven Concepts to Grow Your Business, Build Your Brand, and Win Loyal Customers in the Digital Age","description":"\u003cp\u003e\u003cb\u003eThe Psychology of Persuasion in Modern Marketing\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eUnlock the Science Behind What Makes People Say \"Yes\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAre you tired of marketing tactics that feel pushy and outdated? Do you want to truly understand your audience and influence them authentically?\u003c\/p\u003e\u003cp\u003eIn this powerful and practical book, Uma Karthikeya breaks down the \u003cb\u003epsychological principles behind modern marketing success\u003c\/b\u003e. From the moment your audience discovers your brand to the final buying decision, every step is guided by human behaviour-and this book shows you exactly how to leverage it.\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe psychology of consumer behaviour\u003c\/b\u003e and how emotions, biases, and decision-making shape purchases\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eHow to craft irresistible offers\u003c\/b\u003e using proven frameworks like AIDA, OfferStack, and Hook-Story-Offer\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eBrand trust-building strategies\u003c\/b\u003e that create long-term loyalty and social proof\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eStorytelling techniques\u003c\/b\u003e that emotionally connect and convert\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eTactics to ethically use scarcity, urgency, and authority\u003c\/b\u003e in your messaging\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eBehavioral marketing blueprints\u003c\/b\u003e for mapping customer journeys and boosting conversions\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTools, frameworks, and real-world examples you can apply immediately\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a digital marketer, solopreneur, content creator, coach, or brand strategist, this book will become your \u003cb\u003ego-to marketing playbook\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eIt's not about manipulation. It's about \u003cb\u003eunderstanding people, building trust, and using psychology to serve better\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eIf you're ready to market smarter-not louder-and convert with confidence, this book is for you.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the art of persuasive marketing. Turn browsers into buyers-and buyers into lifelong fans.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Uma Karthikeya\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798293159109\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/21\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d","brand":"Uma Karthikeya","offers":[{"title":"Paperback","offer_id":47425635025151,"sku":"9798293159109","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_91df6c59-bef4-44cd-9721-a19749a10805.jpg?v=1761540573","url":"https:\/\/www.whiterainbookhouse.com\/products\/modern-marketing-mastery-uma-karthikeya-9798293159109","provider":"WR Book House","version":"1.0","type":"link"}