{"product_id":"modern-political-marketing-and-relational-pawan-kumar-9781837087136","title":"Modern Political Marketing and Relational Capital: Navigating the Digital Frontier","description":"\u003cp\u003e\u003cem\u003eModern Political Marketing and Relational Capital \u003c\/em\u003eoffers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital--trust, loyalty, and connections between political actors and their audiences. By delving into emerging technologies such as artificial intelligence, big data analytics, augmented reality, and social media-driven campaigns, the authors provide valuable insights into how political leaders and parties can effectively navigate the digital frontier to enhance their outreach and influence.\u003c\/p\u003e \u003cp\u003eBridging perspectives from political science, psychology, and technology, this book critically analyses the challenges and opportunities of modern political marketing in an era of rapid digital expansion. It examines how advanced tools such as cloud computing and AI-driven communication are revolutionising campaign strategies, while also addressing the uncertainties of digital engagement. With a focus on both theoretical frameworks and practical applications, this volume fills a crucial research gap by exploring the long-term effects of digital marketing on relational capital. \u003cem\u003eModern Political Marketing and Relational Capital\u003c\/em\u003e is an essential resource for scholars, policymakers, political strategists, and students seeking to understand the complexities of political marketing in the digital age.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pawan Kumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 183708713X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781837087136\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Pawan Kumar","offers":[{"title":"Hardcover","offer_id":48453247500543,"sku":"9781837087136","price":115.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e9fb68ce-415b-408a-a9ce-9d4dc90ebd7b.jpg?v=1777299073","url":"https:\/\/www.whiterainbookhouse.com\/products\/modern-political-marketing-and-relational-pawan-kumar-9781837087136","provider":"WR Book House","version":"1.0","type":"link"}