{"product_id":"modernist-aesthetics-and-consumer-culture-paul-fortunato-9780415981033","title":"Modernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde","description":"\u003cp\u003eOscar Wilde was a consumer modernist. His modernist aesthetics drove him into the heart of the mass culture industries of 1890s London, particularly the journalism and popular theatre industries. \u003c\/p\u003e\u003cp\u003eWilde was extremely active in these industries: as a journalist at the Pall Mall Gazette; as magazine editor of the Women's World; as commentator on dress and design through both of these; and finally as a fabulously popular playwright.\u003c\/p\u003e\u003cp\u003eBecause of his desire to impact a mass audience, the primary elements of Wilde's consumer aesthetic were superficial ornament and ephemeral public image - both of which he linked to the theatrical. This concern with the surface and with the ephemeral was, ironically, a foundational element of what became twentieth-century modernism - thus we can call Wilde's aesthetic a consumer modernism, a root and branch of modernism that was largely erased. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Fortunato\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415981034\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415981033\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.46w x 0.58d","brand":"Paul Fortunato","offers":[{"title":"Hardcover","offer_id":48998485262591,"sku":"9780415981033","price":233.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/modernist-aesthetics-and-consumer-culture-paul-fortunato-9780415981033","provider":"WR Book House","version":"1.0","type":"link"}