{"product_id":"moimoi-look-at-me-board-book-kazuo-hiraki-9781615197804","title":"Moimoi - Look at Me!: A High-Contrast Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby","description":"\u003cb\u003e \u003ci\u003eWhat are moimoi?\u003c\/i\u003e \u003c\/b\u003e Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!\u003cbr\u003e\u003cbr\u003e\u003cb\u003e \u003ci\u003eHow do you say it?\u003c\/i\u003e \u003c\/b\u003e \"Moi\" ( ) is a fun nonsense word that rhymes with \"koi.\" You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .\u003cbr\u003e\u003cbr\u003e\u003cb\u003e \u003ci\u003eWhere do they come from?\u003c\/i\u003e \u003c\/b\u003e At the University of Tokyo \"Baby Lab,\" Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for \u003ci\u003etwice\u003c\/i\u003e as long as the competition. Your newborn or toddler will love moimoi, too!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kazuo Hiraki\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 161519780X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781615197804\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Experiment\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/06\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 24\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Board Book\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 5.90h x 6.00w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 05\/15\/2021","brand":"Kazuo Hiraki","offers":[{"title":"Board Book","offer_id":44055582114047,"sku":"9781615197804","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b58897df-ee75-4e93-8b80-fb44f63641bc.jpg?v=1685036619","url":"https:\/\/www.whiterainbookhouse.com\/products\/moimoi-look-at-me-board-book-kazuo-hiraki-9781615197804","provider":"WR Book House","version":"1.0","type":"link"}