{"product_id":"monetizing-and-pricing-sustainability-fabien-cros-9798300313968","title":"Monetizing and Pricing Sustainability: Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact","description":"\u003cp\u003eThis is the second edition of the book: \"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact. This book is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. This second edition has 23 chapters including 8 new ones focused on pricing, pricing research, and the monetization process.\u003c\/p\u003e\u003cp\u003eThis book is not just a guide, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive but interconnected. It is an essential read for those ready to challenge conventional wisdom, embrace a holistic 3P approach, and become pioneers in sustainable monetization.\u003c\/p\u003e\u003cp\u003eThe book includes 10+ case studies, several deep dives on specific industries, and 23 thought-provoking chapters. Examples include \"How Decathlon Is Embracing The Subscription Economy To Power New Sustainable, Circular, Customer-Centric Business Models\", \"Impact of Remanufacturing on Sustainability\", and \"Pricing for Sustainability in the Fashion Industry\". \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eImmerse yourself in this transformative narrative and join us in rewriting the future of business. We extend a warm welcome to all who are ready to journey beyond good intentions to actions that make a meaningful, sustainable difference.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fabien Cros,Stephan M. Liozu\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798300313968\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.89d","brand":"Fabien Cros","offers":[{"title":"Paperback","offer_id":48800855228671,"sku":"9798300313968","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/monetizing-and-pricing-sustainability-fabien-cros-9798300313968","provider":"WR Book House","version":"1.0","type":"link"}