{"product_id":"monetizing-data-wolfgang-ulaga-9781945815041","title":"Monetizing Data: A Practical Roadmap for Framing, Pricing \u0026 Selling Your B2B Digital Offers","description":"\u003cp\u003eThe Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in entire industrial sectors. As a results, PwC reports in their DigitalIQ report that 73% of executives say that they are investing in internet of things (IoT) and 54% in artificial intelligence. ABB predicts that 33 billion things or objects will be connected to the internet by 2020. So we are experiencing a deluge of digital investments, programs, and large-scale transformations.\u003c\/p\u003e \u003cp\u003eYet, and despite this tsunami of activities, in 2017, Cisco reported that 60% of IoT Initiatives stall in the Proof of Concept phase and that only 26% of companies have had an IoT initiative that they consider a success. In 2017, Siemens also revealed that less than a fifth (18%) of surveyed companies analyze more than 60% of production data they collect. Finally, Simon-Kucher \u0026amp; Partners (SKP) reports that 3 out of 4 firms that invested in digitalization in the past 3 years fail in their efforts due to the lack of monetization strategies, the focus on the wrong priorities, the lack of customer intimacy, and the neglect of digital pricing best practices. In fact, only 18% of these firms are true digital heroes.\u003c\/p\u003e \u003cp\u003eDespite the high level of interest and investments, the reality is that most companies are just getting started. The digital champions are not yet reaping the fruit of their investments. Most companies tend to struggle with the process of designing digital business models, with the development of truly differentiated offers, and with the monetization and pricing of their data-based offers.\u003c\/p\u003e \u003cp\u003eThis book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them. \u003c\/p\u003e \u003cp\u003eReaders will learn: \u003c\/p\u003e \u003col\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe various monetization and value creation models for data-enabled offers\u003c\/li\u003e \u003cli\u003eThe 8 steps of the data monetization framework \u003c\/li\u003e \u003cli\u003eThe best practices in designing differentiated data-enabled offers\u003c\/li\u003e \u003cli\u003eThe value-based pricing of data and options in digital pricing models\u003c\/li\u003e \u003cli\u003eBusiness model implications of switching from ownership to consumption model\u003c\/li\u003e \u003c\/ol\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wolfgang Ulaga, Stephan M. Liozu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1945815043\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781945815041\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Value Innoruption Advisors Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d","brand":"Wolfgang Ulaga","offers":[{"title":"Paperback","offer_id":43983951757567,"sku":"9781945815041","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f184702f-ede5-4cc9-bfd5-4460d4a4b73a.jpg?v=1683269669","url":"https:\/\/www.whiterainbookhouse.com\/products\/monetizing-data-wolfgang-ulaga-9781945815041","provider":"WR Book House","version":"1.0","type":"link"}