{"product_id":"moo-lah-gy-kelly-lucente-9780692593622","title":"Moo-Lah-Gy: Uncovering the Secret Cash Cow Hidden in Your Brand","description":"What is \"brand\" and why should anyone care? \u003cbr\u003e\u003cbr\u003eThe idea of branding began as a simple solution for a person to know their cattle from the neighbor's. Today it's about evoking an emotion so strong that a customer wants to buy from you versus anyone else in your space. This book helps distill down the pieces necessary to create that one-of-a-kind, gotta-have-it brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kelly Lucente\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692593624\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692593622\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bubble Print Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.70d","brand":"Kelly Lucente","offers":[{"title":"Paperback","offer_id":44120083202303,"sku":"9780692593622","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f968083c-31df-440f-9abe-381b46464ed8.jpg?v=1687412467","url":"https:\/\/www.whiterainbookhouse.com\/products\/moo-lah-gy-kelly-lucente-9780692593622","provider":"WR Book House","version":"1.0","type":"link"}