{"product_id":"move-slowly-and-build-bridges-robert-w-gehl-9780197776681","title":"Move Slowly and Build Bridges: Mastodon, the Fediverse, and the Struggle for Democratic Social Media","description":"\u003cem\u003eMove Slowly and Build Bridges\u003c\/em\u003e tells the story of activists, software developers, artists, and everyday people who have built the fediverse -- a large, noncentralized, alternative social media system. In contrast to big tech corporations like Meta, TikTok, or X, the fediverse is comprised of thousands of small, independent communities who use a powerful internet protocol to communicate with one another. These small communities can govern themselves and moderate content at the human scale -- in stark contrast to the global and advertiser-friendly interests of Meta or X. \u003cp\u003e\u003c\/p\u003eThe Mastodon network is perhaps the most notable and successful platform in the fediverse. Founded in 2016, Mastodon has positioned itself as an alternative to Twitter -- one that can be completely under the control of its members, from it to its daily operations to it underlying software. \u003cp\u003e\u003c\/p\u003eMaking a noncentralized, ethically-run social media system is no easy task. The people building the fediverse have faced burnout, bigotry, angry debates, and death threats. And they face constant, nagging doubts: can we really do this? Can noncentralized social media survive? Can we -- all of us -- have \u003cem\u003eour own\u003c\/em\u003e social media? In this thoroughly researched book, Robert W. Gehl argues that the answer is yes -- but it won't be easy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert W. Gehl\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 019777668X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780197776681\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/08\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Robert W. Gehl","offers":[{"title":"Paperback","offer_id":47039748702463,"sku":"9780197776681","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6152862f-6ad2-4e83-9a78-6c23e8921e2c.jpg?v=1752752446","url":"https:\/\/www.whiterainbookhouse.com\/products\/move-slowly-and-build-bridges-robert-w-gehl-9780197776681","provider":"WR Book House","version":"1.0","type":"link"}