{"product_id":"ms-61-consumer-behaviour-gullybaba-com-panel-9789355544315","title":"MS-61 Consumer Behaviour","description":"MS-61 Consumer Behaviour Topics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process \u0026amp; Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gullybaba Com Panel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9355544316\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789355544315\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gullybaba Publishing House Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.32d","brand":"Gullybaba Com Panel","offers":[{"title":"Paperback","offer_id":47419638972671,"sku":"9789355544315","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9e4419b3-d1fa-42d0-928b-855f476b696c.jpg?v=1761512887","url":"https:\/\/www.whiterainbookhouse.com\/products\/ms-61-consumer-behaviour-gullybaba-com-panel-9789355544315","provider":"WR Book House","version":"1.0","type":"link"}