{"product_id":"ms-611-rural-marketing-gullybaba-com-panel-9789355540065","title":"MS-611 Rural Marketing","description":"MS-611 Rural Marketing Block 1 - Rural Markets-An Overview Unit 1 - Rural Markets in India Unit 2 - Understanding Rural Environment Block 2 - Understanding the Rural Consumer Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 2 - Trends in Consumer Behaviour Unit 3 - Rural Marketing Research Block 3 - Product and Pricing Decisions for the Rural Markets Unit 1 - Product Development, Adoption Process and Modification Decisions Unit 2 - Pricing Decisions Block 4 - Managing the Promotion Unit 1 - Understanding Rural Media and Current Opportunities Unit 2 - Message Design and Development for Rural Markets Unit 3 - Rural Sales Promotion Effort Block 5 - Accessing Rural Markets Unit 1 - Physical Infrastructure and Dynamics of Distribution Unit 2 - Participants in the Rural Distribution Process Unit 3 - Physical Distribution Process Block 6 - Understanding Rural Merketing Process-Case Studies Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics Unit 2 - Mass Media and Social Advertising Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu Total-4, Solved-0, Unsolved-4 June (2020-2021) December (2019-2020)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gullybaba Com Panel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 935554006X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789355540065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gullybaba Publishing House Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Gullybaba Com Panel","offers":[{"title":"Paperback","offer_id":44122157809919,"sku":"9789355540065","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_19dcee08-9ae4-4def-b1d8-db93bf5fee59.jpg?v=1687423507","url":"https:\/\/www.whiterainbookhouse.com\/products\/ms-611-rural-marketing-gullybaba-com-panel-9789355540065","provider":"WR Book House","version":"1.0","type":"link"}