{"product_id":"ms-612-retail-management-sachin-dhamija-9789381066423","title":"MS-612 Retail Management","description":"\u003cp\u003e MS-612 Retail Management\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Block 1 - An Overview of Retailing Environment\u003c\/p\u003e\u003cp\u003e Introduction to Retailing\u003c\/p\u003e\u003cp\u003e Evolution of Retail Environment\u003c\/p\u003e\u003cp\u003e Formats of Retailing\u003c\/p\u003e\u003cp\u003e Block 2 - Retail Planning and Development\u003c\/p\u003e\u003cp\u003e Understanding the Retail Customer\u003c\/p\u003e\u003cp\u003e Marketing Research for Retailing\u003c\/p\u003e\u003cp\u003e Strategic Retail Planning Process\u003c\/p\u003e\u003cp\u003e Locational Decisions\u003c\/p\u003e\u003cp\u003e Growth Strategies\u003c\/p\u003e\u003cp\u003e Block 3 - Retail Mix\u003c\/p\u003e\u003cp\u003e Product Merchandise\u003c\/p\u003e\u003cp\u003e Pricing\u003c\/p\u003e\u003cp\u003e Promotion and Communication Mix\u003c\/p\u003e\u003cp\u003e Atmospherics\u003c\/p\u003e\u003cp\u003e Block 4 - Retail Operations\u003c\/p\u003e\u003cp\u003e Sourcing\u003c\/p\u003e\u003cp\u003e Financial Management Issues in Retailing\u003c\/p\u003e\u003cp\u003e Organisation Structure and Management of Human Resources\u003c\/p\u003e\u003cp\u003e CRM - Customer Relationship Marketing\u003c\/p\u003e\u003cp\u003e Monitoring and Controlling Retail Operations\u003c\/p\u003e\u003cp\u003e Block 5 - Issues Impacting Retail Business in India\u003c\/p\u003e\u003cp\u003e Legal and Security Issues in Retail\u003c\/p\u003e\u003cp\u003e Ethical Dimensions\u003c\/p\u003e\u003cp\u003e Technology in Retailing\u003c\/p\u003e\u003cp\u003e Non Store Retailing\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Total-25, Solved-8, Unsolved-17\u003c\/p\u003e\u003cp\u003e June (2008-2019)\u003c\/p\u003e\u003cp\u003e December (2007-2019)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sachin Dhamija\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9381066426\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789381066423\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gullybaba Publishing House Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.61d","brand":"Sachin Dhamija","offers":[{"title":"Paperback","offer_id":44072567275775,"sku":"9789381066423","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f01f83b8-486e-46a3-870b-42e5c175a94a.jpg?v=1685442744","url":"https:\/\/www.whiterainbookhouse.com\/products\/ms-612-retail-management-sachin-dhamija-9789381066423","provider":"WR Book House","version":"1.0","type":"link"}