{"product_id":"ms-63-product-management-panel-gullybaba-com-9789382688570","title":"MS-63 Product Management","description":"\u003cp\u003e MS-63 Product Management\u003c\/p\u003e\u003cp\u003e Topic Covered\u003c\/p\u003e\u003cp\u003e BLOCK-1 PRODUCT MANAGEMENT- INTRODUCTION\u003c\/p\u003e\u003cp\u003e Unit-1 Product Management - Basic Concepts\u003c\/p\u003e\u003cp\u003e Unit-2 The Product Management Process\u003c\/p\u003e\u003cp\u003e Unit-3 The Product Planning System\u003c\/p\u003e\u003cp\u003e BLOCK-2 MANAGING PRODUCTS\u003c\/p\u003e\u003cp\u003e Unit-4 Product Line Decisions\u003c\/p\u003e\u003cp\u003e Unit-5 Product Life Cycle\u003c\/p\u003e\u003cp\u003e Unit-6 Product Portfolio\u003c\/p\u003e\u003cp\u003e Unit-7 Product Pricing\u003c\/p\u003e\u003cp\u003e BLOCK-3 BRANDING AND PACKAGING DECISIONS\u003c\/p\u003e\u003cp\u003e Unit-8 Branding Decisions\u003c\/p\u003e\u003cp\u003e Unit-9 Product Positioning\u003c\/p\u003e\u003cp\u003e Unit-10 Brand Equity\u003c\/p\u003e\u003cp\u003e Unit-11 Packaging Decisions\u003c\/p\u003e\u003cp\u003e BLOCK-4 NEW PRODUCT DEVELOPMENT\u003c\/p\u003e\u003cp\u003e Unit-12 Organising for Product Development\u003c\/p\u003e\u003cp\u003e Unit-13 Generation, Screening and Development New Product Ideas\u003c\/p\u003e\u003cp\u003e Unit-14 Economic Analysis -Evaluation New Product Ideas\/Concepts\u003c\/p\u003e\u003cp\u003e BLOCK-5 IMPLEMENTING NEW PRODUCT DECISION\u003c\/p\u003e\u003cp\u003e Unit-15 Concept Development and Testing\u003c\/p\u003e\u003cp\u003e Unit-16 Physical Development of the Product\u003c\/p\u003e\u003cp\u003e Unit-17 Pretest Marketing and Test Marketing\u003c\/p\u003e\u003cp\u003e Unit-18 Product Launch\u003c\/p\u003e\u003cp\u003e Total-5- Solved-0, Unsolved-5\u003c\/p\u003e\u003cp\u003e June (2020,2021,2022)\u003c\/p\u003e\u003cp\u003e December (2020,2021)\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Panel Gullybaba Com\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9382688579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789382688570\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gullybaba Publishing House Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.27d","brand":"Panel Gullybaba Com","offers":[{"title":"Paperback","offer_id":48241752113407,"sku":"9789382688570","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1af074f7-8e2f-41db-aa57-052584a4bfb3.jpg?v=1772655763","url":"https:\/\/www.whiterainbookhouse.com\/products\/ms-63-product-management-panel-gullybaba-com-9789382688570","provider":"WR Book House","version":"1.0","type":"link"}