{"product_id":"ms-66-marketing-research-panel-gullybaba-com-9789355544070","title":"MS-66 Marketing Research","description":"\u003cp\u003e MS-66 Marketing Research\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Block 1 - Marketing Research Concepts and Design\u003c\/p\u003e\u003cp\u003e Unit 1 - Marketing Research - Meaning and Importance\u003c\/p\u003e\u003cp\u003e Unit 2 - Organisation of Marketing Research in India\u003c\/p\u003e\u003cp\u003e Unit 3 - Research Design\u003c\/p\u003e\u003cp\u003e Block 2 - Data Collection\u003c\/p\u003e\u003cp\u003e Unit 1 - Data Collection\u003c\/p\u003e\u003cp\u003e Unit 2 - Sampling\u003c\/p\u003e\u003cp\u003e Unit 3 - Questionnaire Design and Development\u003c\/p\u003e\u003cp\u003e Unit 4 - Attitude Measurement \u0026amp; Scaling\u003c\/p\u003e\u003cp\u003e Block 3 - Data Processing and Analysis\u003c\/p\u003e\u003cp\u003e Unit 1 - Qualitative Research\u003c\/p\u003e\u003cp\u003e Unit 2 - Data Processing - Coding, Tabulation and Data Presentation\u003c\/p\u003e\u003cp\u003e Unit 3 - Description \u0026amp; Inference from Sample Data\u003c\/p\u003e\u003cp\u003e Unit 4 - Analysis of Association\u003c\/p\u003e\u003cp\u003e Block 4 - Multivariate Analysis\u003c\/p\u003e\u003cp\u003e Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis\u003c\/p\u003e\u003cp\u003e Unit 2 - Conjoint Analysis\u003c\/p\u003e\u003cp\u003e Unit 3 - Cluster Analysis and Multi-Dimensional Scaling\u003c\/p\u003e\u003cp\u003e Unit 4 - Application of Marketing Research in India - Some Case Studies\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Question Papers \u003c\/p\u003e\u003cp\u003e (Total-4, Solved-0, Unsolved-4)\u003c\/p\u003e\u003cp\u003e June (2020-2021)\u003c\/p\u003e\u003cp\u003e December (2020-2021)\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Panel Gullybaba Com\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9355544073\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789355544070\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gullybaba Publishing House Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.43d","brand":"Panel Gullybaba Com","offers":[{"title":"Paperback","offer_id":44122790789375,"sku":"9789355544070","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_827979fc-d7ec-40e3-b6fb-fabf8e6bc3e8.jpg?v=1687427170","url":"https:\/\/www.whiterainbookhouse.com\/products\/ms-66-marketing-research-panel-gullybaba-com-9789355544070","provider":"WR Book House","version":"1.0","type":"link"}