{"product_id":"ms-68-management-of-marketing-communication-panel-gullybaba-com-9789381066416","title":"MS-68 Management of Marketing Communication and Advertising","description":"\u003cp\u003e MS-68 Management of Marketing Communication and Advertising\u003c\/p\u003e\u003cp\u003e Block-1 Marketing Communication and Advertising-Basic Concepts\u003c\/p\u003e\u003cp\u003e Unit-1 Marketing Communication Process\u003c\/p\u003e\u003cp\u003e Unit-2 Communication-Key Behavioural Concepts\u003c\/p\u003e\u003cp\u003e Unit-3 Indian Media Scene\u003c\/p\u003e\u003cp\u003e Block-2 Advertising Campaign Planning and Execution\u003c\/p\u003e\u003cp\u003e Unit-4 Planning Communication Strategy\u003c\/p\u003e\u003cp\u003e Unit-5 Advertising Campaign Planning-Strategic\u003c\/p\u003e\u003cp\u003e Consideration, Creative Consideration\u003c\/p\u003e\u003cp\u003e Unit-6 Advertising Creativity Campaign Planning and Execution\u003c\/p\u003e\u003cp\u003e Unit-7 Advertising Research - Role and Trends\u003c\/p\u003e\u003cp\u003e Unit-8 Measuring Advertising Effectiveness Definitions and\u003c\/p\u003e\u003cp\u003e Techniques\u003c\/p\u003e\u003cp\u003e Block-3 Media Planning Concepts\u003c\/p\u003e\u003cp\u003e Unit-9 Media Concepts, Characteristics and Issues\u003c\/p\u003e\u003cp\u003e in Media Planning\u003c\/p\u003e\u003cp\u003e Unit-10 Media Selection, Planning and Scheduling.........................................61\u003c\/p\u003e\u003cp\u003e Unit-11 Internets as an Emerging Advertising Medium....\u003c\/p\u003e\u003cp\u003e Block-4 Marketing Communication Form\u003c\/p\u003e\u003cp\u003e Unit-12 Managing Sales Promotion\u003c\/p\u003e\u003cp\u003e Unit-13 Direct Marketing\u003c\/p\u003e\u003cp\u003e Unit-14 Publicity and Public Relations\u003c\/p\u003e\u003cp\u003e Unit-15 Social Marketing Communication\u003c\/p\u003e\u003cp\u003e Block-5 Strategies for Advertising Agencies\u003c\/p\u003e\u003cp\u003e Unit-16 Functions and Structure of Ad Agency\u003c\/p\u003e\u003cp\u003e Unit-17 Managing Client Agency Relationships\u003c\/p\u003e\u003cp\u003e Unit-18 Strategies for Account Management\u003c\/p\u003e\u003cp\u003e Unit-19 Legal and Ethical Issues in Advertising\u003c\/p\u003e\u003cp\u003e Question Papers\u003c\/p\u003e\u003cp\u003e (1)June-2020\u003c\/p\u003e\u003cp\u003e (2) December-2020\u003c\/p\u003e\u003cp\u003e (3) June-2021\u003c\/p\u003e\u003cp\u003e (4) December-2021\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Panel Gullybaba Com\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9381066418\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789381066416\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gullybaba Publishing House Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Panel Gullybaba Com","offers":[{"title":"Paperback","offer_id":46721396867327,"sku":"9789381066416","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_473cb7b5-c942-4e71-8ecc-15415aa419e7.jpg?v=1742752746","url":"https:\/\/www.whiterainbookhouse.com\/products\/ms-68-management-of-marketing-communication-panel-gullybaba-com-9789381066416","provider":"WR Book House","version":"1.0","type":"link"}