{"product_id":"msmes-lets-go-digital-piyush-singh-9789334423365","title":"MSMEs, Let's Go Digital?","description":"\u003cb\u003eMSMEs, Let's Go Digital?\u003c\/b\u003e\u003cp\u003e\u003cb\u003eBy Piyush Singh - Entrepreneur \u0026amp; FinTech Specialist in MSME Digitalisation\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat really happens when India's Nano and MSMEs meet the digital world?\u003c\/p\u003e\u003cp\u003eFrom the bustling chaos of street vendors to the quiet resilience of factory owners, \u003ci\u003eMSMEs, Let's Go Digital?\u003c\/i\u003e Journeys through 43 real and raw apprehensions that nano, micro, small, and medium enterprises (MSMEs) face when the word \"digital\" enters their minds, or their world.\u003c\/p\u003e\u003cp\u003eDrawing from years of fieldwork, consulting, and enterprise building across India's urban and rural heartlands, the author, an entrepreneur deeply embedded in the FinTech and MSME digitalisation ecosystem, unravels why going digital is not just about technology, but about trust, fear, culture, and identity.\u003c\/p\u003e\u003cp\u003eWritten by someone who works alongside Nano, MSMEs, struggles with them, and supports their journey to understand, learn, and scale through digital skills, tools, and systems, with and beyond government support, this book captures transformation as it truly unfolds on the ground.\u003c\/p\u003e\u003cp\u003eEach story in this book is a mirror, sometimes hopeful, sometimes hesitant, reflecting how India's entrepreneurs grapple with change, question its relevance, and often unknowingly take their first steps toward transformation.\u003c\/p\u003e\u003cp\u003eWhether you're a policymaker shaping the digital economy, a financial institution designing inclusive solutions, a consultant guiding adoption, a philanthropic organisation, a multilateral working in the Nano, MSME digitalisation domain, or an entrepreneur standing at the edge of decision, this book helps you see digitalisation from the inside out.\u003c\/p\u003e\u003cp\u003eNot a manual. Not a manifesto.\u003cbr\u003eNot a push toward \"Digital,\" but a gentle guide through stories woven into the realities of India, that is Bharat.\u003c\/p\u003e\u003cp\u003eA conversation between progress and pause.\u003c\/p\u003e\u003cp\u003eA must-read for anyone who believes India's digital future begins not in boardrooms, but in backrooms, bazaars, and small-town workshops where dreams of growth quietly persist.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Piyush Singh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9334423366\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789334423365\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Piyush Singh\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.62d","brand":"Piyush Singh","offers":[{"title":"Paperback","offer_id":48447237259519,"sku":"9789334423365","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_33d2e3de-80fd-4efa-82a2-f6432ab38991.jpg?v=1777229768","url":"https:\/\/www.whiterainbookhouse.com\/products\/msmes-lets-go-digital-piyush-singh-9789334423365","provider":"WR Book House","version":"1.0","type":"link"}