{"product_id":"multi-platform-advertising-strategies-in-the-kenneth-c-c-yang-9781522531142","title":"Multi-Platform Advertising Strategies in the Global Marketplace","description":"In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenneth C. C. Yang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522531149\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522531142\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.94d","brand":"Kenneth C. C. Yang","offers":[{"title":"Hardcover","offer_id":47244162203903,"sku":"9781522531142","price":205.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_41307f97-4962-4228-98c7-2e8fc230f75a.jpg?v=1758135080","url":"https:\/\/www.whiterainbookhouse.com\/products\/multi-platform-advertising-strategies-in-the-kenneth-c-c-yang-9781522531142","provider":"WR Book House","version":"1.0","type":"link"}