{"product_id":"multichannel-marketing-akin-arikan-9780470239599","title":"Multichannel Marketing","description":"No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Akin Arikan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047023959X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470239599\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sybex\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.15h x 7.37w x 0.68d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2008 pg. 142","brand":"Akin Arikan","offers":[{"title":"Paperback","offer_id":44056165482751,"sku":"9780470239599","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d44d66f8-41e1-4fcc-846e-854de06a1cee.jpg?v=1685039867","url":"https:\/\/www.whiterainbookhouse.com\/products\/multichannel-marketing-akin-arikan-9780470239599","provider":"WR Book House","version":"1.0","type":"link"}