{"product_id":"multichannel-marketing-bernd-w-wirtz-9783658446741","title":"Multichannel Marketing: Strategy - Design - Digital Technology","description":"\u003cp\u003eIncreasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\"Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz' textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.\"\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003eDr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the \u003c\/strong\u003e\u003c\/em\u003eExecutive Board \u003cem\u003eof the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\"Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. The Wirtz' is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.\"\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDr. Arno Mahlert, \u003c\/strong\u003e \u003cem\u003eChief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek\u0026amp;Cloppenburg KG and maxingvest AG\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernd W. Wirtz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658446749\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658446741\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/28\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 741\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.56d","brand":"Bernd W. Wirtz","offers":[{"title":"Hardcover","offer_id":46250628579583,"sku":"9783658446741","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c31379eb-2b63-4f0d-bf36-e632beb960dd.jpg?v=1729600919","url":"https:\/\/www.whiterainbookhouse.com\/products\/multichannel-marketing-bernd-w-wirtz-9783658446741","provider":"WR Book House","version":"1.0","type":"link"}