{"product_id":"multiculturalism-and-advertising-anuradha-bhattacharjee-9780199453566","title":"Multiculturalism and Advertising: Indian and European Enterprises Under Globalization","description":"Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures. \u003cp\u003e\u003c\/p\u003eThis book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less elite' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anuradha Bhattacharjee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 019945356X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780199453566\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.70w x 0.90d","brand":"Anuradha Bhattacharjee","offers":[{"title":"Hardcover","offer_id":44119440392447,"sku":"9780199453566","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf05a63f-db5e-4c77-b7e8-2aa729c559a5.jpg?v=1687409362","url":"https:\/\/www.whiterainbookhouse.com\/products\/multiculturalism-and-advertising-anuradha-bhattacharjee-9780199453566","provider":"WR Book House","version":"1.0","type":"link"}