{"product_id":"multimodal-communication-may-wong-9783030154271","title":"Multimodal Communication: A Social Semiotic Approach to Text and Image in Print and Digital Media","description":"\u003cp\u003eThis book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e May Wong\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030154270\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030154271\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.50d","brand":"May Wong","offers":[{"title":"Hardcover","offer_id":44302358610175,"sku":"9783030154271","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c50826f1-5d6f-4f70-9604-9b3ee2fae8a0.jpg?v=1695161070","url":"https:\/\/www.whiterainbookhouse.com\/products\/multimodal-communication-may-wong-9783030154271","provider":"WR Book House","version":"1.0","type":"link"}