{"product_id":"multimodal-discourse-gunther-kress-9780340608777","title":"Multimodal Discourse: The Modes and Media of Contemporary Communication","description":"\u003cem\u003eMultimodal Discourse\u003c\/em\u003e outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: \"design thinking\" and \"production thinking,\" the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gunther Kress, Theo Van Leeuwen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0340608773\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780340608777\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hodder Education Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.10w x 0.49d\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia\u003c\/p\u003e","brand":"Gunther Kress","offers":[{"title":"Paperback","offer_id":43992945557759,"sku":"9780340608777","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25a599f6-233c-4e06-adfb-35dcc2b67752.jpg?v=1683321676","url":"https:\/\/www.whiterainbookhouse.com\/products\/multimodal-discourse-gunther-kress-9780340608777","provider":"WR Book House","version":"1.0","type":"link"}